Monday, August 14, 2017

Backup Materials

Having a library of technical knowledge is going to be a huge asset to my company.  I have started a fairly large process of converting entries in this blog into technical articles that don't refer to me or any of my opinions.  This is going to be the beginning of a knowledge base that my company will be able to add to and work on for however long we consider such a thing to be useful.  What's even more helpful is that I will not have to be personally involved in such a project.  Without my personality as part of the "value" associated with the work, anyone could help out by working with, posting, advertising, or doing any other various things with the material.  Since it is now a form of educational material, someone would simply have to understand what is being said to be able to work with it.  The voices will sound different, but the entertainment aspect is no longer a part of this educational series.  It includes all of the same information so current readers don't have to worry about missing out on anything.  This is just something to help with the image of the company and I see good things for this project.

Monday, July 24, 2017

Introductions

The introduction to an ebook should not be overlooked.  While it is mostly an extended table of contents, it essentially lets you plan what you're going to be writing about for the rest of that chapter, section, or book.  You go over the basics like what the importance of your topic is, some of the specifics of the topic and what they mean, and where you plan to go with this piece of writing.  Since I already have a table of contents in my brainstorming document, there really isn't a need for another one.  A good introduction can help you visualize what you meant in your table of contents and where you're going to go next.  This is to inform your reader and to help you avoid mistakes like repeating information and skipping over details that you really wanted to cover.  If an ebook is written well enough, it can be a versatile asset to your company.  While ebook content might not be as original as something found in a white paper, it is a much more solid piece towards establishing your credibility as a player in your chosen field.

Thursday, June 15, 2017

Yeah, Steps

Diligent research has lead me to the assumption that my white papers will be more effective with images.  Recently I spent some time working on original images to enhance my writing.  I didn't really want to invest too much time and effort into this project since I could always borrow existing images with the proper permissions.   My main goal was to spend some time working on creating things that were relevant to my topics.  Even without the artistic experience that someone might expect to be associated with a such a publication, I was happy with my ability to convey the theme and/or message.  The point of this project was to have something that brought the reader's attention over to the title.  Making people laugh is typically an extra, most readers know how to skip pictures since the liven up the space quite a bit.  As I am more successful I will consider more professional quality work (possibly even collaborations), but for now it's going to be one foot in front of the other.

Sunday, May 7, 2017

Learning Part 2

Starting my advanced learning materials series was a big step for me.  I'm not sure if everyone is like this, but I don't generally enjoy the feeling of sharing my ideas.  My first series of "tutorials" was pretty easy because I only went over the most basic material I could think of.  It seems to be good for my overall confidence to be able to think that way about topics that I previously considered quite challenging.  Now that I have developed products based around these ideas, explaining is a much less painful task.  I'm also getting the feeling that my company is going to be better off and generally more well-informed.  If my employees don't need the training, they can help contribute to make the hiring process more effective.  With a limited amount of resources, there will be some advantage to be able to offer my employees something that they can use as a reference.  I still need to work on finalizing my efforts and determining the appropriate venue or medium for them, but I happy with a energetic start so far.

Sunday, April 2, 2017

Marketing Channels

Without realizing it, I've slowly been collecting different mediums that I can use to start to increase my visibility through.  I think that lately, most to all of my time has been spent doing research in ways to increase my company's visibility.  This mostly means promoting myself, but it's a lot more difficult than you might imagine.  I have been grouping the things that I find in various articles into "genres" of places I'll have to start being a part of.  For example, I have a section for knowledge based places where I would try to help people (hopefully less fortunate than me) with whatever problems I am knowledgeable about.  It's a fairly long todo list.  Every service for each of the mediums is going to require some amount of my attention to learn the features and integrate with the users.  I think the most difficult part is patience, but things like a "userbase", "followers", and actual return on investment do not just happen by wishful thinking alone.

Monday, March 6, 2017

Floating Around

After spending more than enough time floating around and adjusting things at random, I have decided on my next amorphous direction.  Since I can't justify bug fixes for products that are not profitable and I have enough ideas so that something should have customers, I need a way to quantify the work that I am doing in vague, marketing/managerial directions.  I'm sure this may sound insulting to professionals, but being an amateur I just don't feel comfortable with what I am doing.  Most of my time is spent researching what I should be doing and then doing very few publicly visible things that can be directly translated into either sales or the actual influence of human beings.  As a professional I am going to need to not only develop a way to show what is being accomplished, but a plan to continue with my success in the future.

Thursday, February 9, 2017

More Business Plans

My second business plan has now been started.  I actually decided to go with a different format for this plan and have seen some pretty awesome results so far.  Having a second format is an enormous help for me to understand what the original format was asking and what types of things I can say or do to improve my first business plan.  The fact that it is an entirely different product in a completely different market is helping as well because there is a lot less overlap than if I were making two business plans for two similar offerings.  It's been a lot of work thus far, but the hardest part seems to be deciding what it is that I'm supposed to do.  I'd like to have as much information on paper as possible before I present what I have to a professional.  This way, the feedback that I get is going to be as specific and helpful as possible.  I'd rather get comments about what I did wrong instead of broad generalizations about the topic being discussed.