Sunday, October 22, 2017

Financial Prep

In preparation for my possible entry into the world of purchasing online advertising space, I have created a costs document for my business.  This document is going to serve as an outline as my spendable capital grows for how I will be organizing my resources and allocating my funds.  The document is divided into revenue and assets to help keep my sources organized and easier to think about.  The document is meant to cover all of the products that are currently supported without worrying about their particular advertising strategies.  This allows me to have a company asset/expense report and individual marketing plans for each product as they often require that level of detail.  Without having a large amount of resources the focus is to have one document to manage this area, as we want to stay organized and be prepared.

Saturday, September 16, 2017

Code Base

After doing a lot of thinking, I realized that having a code base is something I will be able to use to my advantage.  I decided that it might be a good idea to have software packages that include several of my smaller projects.  This is interesting as a long as you don't overlap products or create repetition.  All of the code that I am working with I have created myself and can be modified as such.  The smaller projects that I have (especially games) turn into very handy foundations that can be re-purposed as technology and the market changes.  This means that I can get away with releasing the same project different versions, takes on workflow(gameplay) focus, or interesting variations that change the overall tone of the release.  This is a very handy technique for evolving over time and/or maintaining visibility within the market.  Obviously minor changes will be added to options menus, views, or difficulty settings.  Plotting a trajectory is a work-in-progress, but needs to be mentioned and considered for motivational purposes.

Monday, August 14, 2017

Backup Materials

Having a library of technical knowledge is going to be a huge asset to my company.  I have started a fairly large process of converting entries in this blog into technical articles that don't refer to me or any of my opinions.  This is going to be the beginning of a knowledge base that my company will be able to add to and work on for however long we consider such a thing to be useful.  What's even more helpful is that I will not have to be personally involved in such a project.  Without my personality as part of the "value" associated with the work, anyone could help out by working with, posting, advertising, or doing any other various things with the material.  Since it is now a form of educational material, someone would simply have to understand what is being said to be able to work with it.  The voices will sound different, but the entertainment aspect is no longer a part of this educational series.  It includes all of the same information so current readers don't have to worry about missing out on anything.  This is just something to help with the image of the company and I see good things for this project.

Monday, July 24, 2017

Introductions

The introduction to an ebook should not be overlooked.  While it is mostly an extended table of contents, it essentially lets you plan what you're going to be writing about for the rest of that chapter, section, or book.  You go over the basics like what the importance of your topic is, some of the specifics of the topic and what they mean, and where you plan to go with this piece of writing.  Since I already have a table of contents in my brainstorming document, there really isn't a need for another one.  A good introduction can help you visualize what you meant in your table of contents and where you're going to go next.  This is to inform your reader and to help you avoid mistakes like repeating information and skipping over details that you really wanted to cover.  If an ebook is written well enough, it can be a versatile asset to your company.  While ebook content might not be as original as something found in a white paper, it is a much more solid piece towards establishing your credibility as a player in your chosen field.

Thursday, June 15, 2017

Yeah, Steps

Diligent research has lead me to the assumption that my white papers will be more effective with images.  Recently I spent some time working on original images to enhance my writing.  I didn't really want to invest too much time and effort into this project since I could always borrow existing images with the proper permissions.   My main goal was to spend some time working on creating things that were relevant to my topics.  Even without the artistic experience that someone might expect to be associated with a such a publication, I was happy with my ability to convey the theme and/or message.  The point of this project was to have something that brought the reader's attention over to the title.  Making people laugh is typically an extra, most readers know how to skip pictures since the liven up the space quite a bit.  As I am more successful I will consider more professional quality work (possibly even collaborations), but for now it's going to be one foot in front of the other.

Sunday, May 7, 2017

Learning Part 2

Starting my advanced learning materials series was a big step for me.  I'm not sure if everyone is like this, but I don't generally enjoy the feeling of sharing my ideas.  My first series of "tutorials" was pretty easy because I only went over the most basic material I could think of.  It seems to be good for my overall confidence to be able to think that way about topics that I previously considered quite challenging.  Now that I have developed products based around these ideas, explaining is a much less painful task.  I'm also getting the feeling that my company is going to be better off and generally more well-informed.  If my employees don't need the training, they can help contribute to make the hiring process more effective.  With a limited amount of resources, there will be some advantage to be able to offer my employees something that they can use as a reference.  I still need to work on finalizing my efforts and determining the appropriate venue or medium for them, but I happy with a energetic start so far.

Sunday, April 2, 2017

Marketing Channels

Without realizing it, I've slowly been collecting different mediums that I can use to start to increase my visibility through.  I think that lately, most to all of my time has been spent doing research in ways to increase my company's visibility.  This mostly means promoting myself, but it's a lot more difficult than you might imagine.  I have been grouping the things that I find in various articles into "genres" of places I'll have to start being a part of.  For example, I have a section for knowledge based places where I would try to help people (hopefully less fortunate than me) with whatever problems I am knowledgeable about.  It's a fairly long todo list.  Every service for each of the mediums is going to require some amount of my attention to learn the features and integrate with the users.  I think the most difficult part is patience, but things like a "userbase", "followers", and actual return on investment do not just happen by wishful thinking alone.