Sunday, December 20, 2015
I added a marketing overview document to my collection of company business guides. Keeping with my usual format, it is largely a series of bullet-points that form a sort of template for things that a marketing department can expect out of my company. I think that this approach is easier for me to view later when I'm trying to make decisions or decide where I should be going. My marketing overview is a big step away from guides in the strategy area about actions I should be specifically taking. This is more of a resource overview and how the materials that I have created are going to help guide the companies progress, and possibly change if I am fortunate to see enough success. Overall, I think that my general business area is starting to look more complete than I would have expected. Having something is place is the best way to build on your success and this overview is both a much needed representation in the area and a sort of conclusion to the strategy area.