Sunday, April 2, 2017

Marketing Channels

Without realizing it, I've slowly been collecting different mediums that I can use to start to increase my visibility through.  I think that lately, most to all of my time has been spent doing research in ways to increase my company's visibility.  This mostly means promoting myself, but it's a lot more difficult than you might imagine.  I have been grouping the things that I find in various articles into "genres" of places I'll have to start being a part of.  For example, I have a section for knowledge based places where I would try to help people (hopefully less fortunate than me) with whatever problems I am knowledgeable about.  It's a fairly long todo list.  Every service for each of the mediums is going to require some amount of my attention to learn the features and integrate with the users.  I think the most difficult part is patience, but things like a "userbase", "followers", and actual return on investment do not just happen by wishful thinking alone.

Monday, March 6, 2017

Floating Around

After spending more than enough time floating around and adjusting things at random, I have decided on my next amorphous direction.  Since I can't justify bug fixes for products that are not profitable and I have enough ideas so that something should have customers, I need a way to quantify the work that I am doing in vague, marketing/managerial directions.  I'm sure this may sound insulting to professionals, but being an amateur I just don't feel comfortable with what I am doing.  Most of my time is spent researching what I should be doing and then doing very few publicly visible things that can be directly translated into either sales or the actual influence of human beings.  As a professional I am going to need to not only develop a way to show what is being accomplished, but a plan to continue with my success in the future.

Thursday, February 9, 2017

More Business Plans

My second business plan has now been started.  I actually decided to go with a different format for this plan and have seen some pretty awesome results so far.  Having a second format is an enormous help for me to understand what the original format was asking and what types of things I can say or do to improve my first business plan.  The fact that it is an entirely different product in a completely different market is helping as well because there is a lot less overlap than if I were making two business plans for two similar offerings.  It's been a lot of work thus far, but the hardest part seems to be deciding what it is that I'm supposed to do.  I'd like to have as much information on paper as possible before I present what I have to a professional.  This way, the feedback that I get is going to be as specific and helpful as possible.  I'd rather get comments about what I did wrong instead of broad generalizations about the topic being discussed.

Wednesday, January 4, 2017

Book Outlines

E-books are going to be where I learn how to truly gain recognition in the industry.  I just decided to pursue the idea today and already I have a document outlining possible topics I could write about and how they break down into smaller ideas that I can really go into depth about.  I think that writing e-books is going to not just be a useful thing to do, but it's also going to help my whitepaper writing and my overall professionalism when presenting myself to the business world.  I'm not sure why, but I see e-books as the most formal medium I've worked with so far and I like the mindset that I have when I approach the problem of generating material.  The topics that I associate with e-books seem to lend themselves much better to an academic-based format which will hopefully give me some much needed practice with my business presentation skills.  E-books seem to be more of a set of instructions than a conversation which I've found hard to achieve even in my whitepapers.